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Mr Kipling adds new Halloween-themed product

Tag：Bakery Confectionery UK 2023-09-14 11:17

Premier Foods is expanding its Halloween range for 2023 with the introduction of a Chocolate & Orange Slices product under its Mr Kipling brand.

Available from 18 September across UK grocery, convenience and wholesale channels, the chocolate and orange flavoured sponge cakes can be enjoyed at home or on the go thanks to their individually wrapped format. They will be sold in packs of six, for an MRSP of £2.

According to Premier Foods, the product was launched in response to increasing value sales of chocolate and orange flavoured cakes, as well as consumer demand for new seasonal flavours.

Naomi Shooman, global marketing director for sweet treats at Premier Foods, commented: “Building on the growing success of the chocolate and orange flavour in cakes, the Mr Kipling Chocolate & Orange Slices are set to meet demand for this flavour profile at Halloween”.

“Stocking the product alongside the wider Mr Kipling and Cadbury cake Halloween range will help retailers appeal to all ages and occasions – from trick or treating through to celebrations with friends and family.”

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