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Enlightened partners with heavy metal band for guitar-shaped ice cream bar

Tag：Diary Enlightened Industries 2023-09-06 09:24

Ice cream brand Enlightened has teamed up with US heavy metal band Metallica’s non-profit organisation, All Within My Hands (AWMH), to release a limited-edition, guitar-shaped ice cream bar.

Inspired by one of lead vocalist James Hetfield’s guitars, the Enlightened x AWMH vanilla dark chocolate ice cream bar will raise money for the AWMH foundation in its mission to bolster local food banks.

Michael Shoretz, CEO and founder of Enlightened, said: “We are thrilled to be partnering with All Within My Hands to create a product that not only brings joy to taste buds but also helps to make a positive impact on the lives of individuals facing food insecurity, a mission we have supported through our company history”.

The Enlightened x AWMH guitar-shaped ice cream bar will be available for a limited time at Sprouts Farmers Market, Wegmans and more for $6.99 per box of four.

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