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Captain Morgan enters alcohol-free market with Spiced Gold 0.0%

Tag：Captain Morgan alcohol-free market Diageo 2023-09-01 17:17

Diageo has unveiled an alcohol-free alternative to its Captain Morgan Spiced Gold rum, which will be the first dark spirit to join the company’s alcohol-free portfolio.

Captain Morgan Spiced Gold 0.0% has been “carefully” crafted over the past two years by Diageo’s innovation team, featuring layers of flavour that start with rich notes of caramel, molasses, vanilla and warm brown spices.

Samori Gambrah, global brand director at Captain Morgan, commented: “With a resurgence of rum as a drink of choice and the global alcohol-free spirit market set to increase, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative”.

Amanda Brown, liquid scientist at Diageo, added: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”

The initial launch is set for September in Great Britain, followed by Estonia, Lithuania and Latvia later this year before further roll out across Europe in 2024. In Great Britain, Captain Morgan Spiced Gold 0.0% will be available at Waitrose, Morrisons, Sainsbury’s and Tesco, among other stores soon, for an RRP of £15.

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