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Over the Moo launches plant-based mini choc ices

Tag：Moo plant-based mini choc ices 2023-08-18 14:09

Plant-based ice cream brand Over the Moo has debuted a bite-sized ice cream range, offering a vegan take on the well-known choc ice format.

Founded in Australia by Alexander Houseman in 2015, Over the Moo aimed to fill a gap in the market for high-quality dairy-free ice cream and was initially created in an original tub format.

Houseman teamed up with British entrepreneur Simon Goodman to take the product to the UK market in a new format, resulting in the new mini bites product concept.

Launching in two flavours, Vanilla and Salted Caramel, the mini bites combine coconut milk-based vegan ice cream with a plant-based chocolate coating, available in packs of eight with less than 30 calories per bite.

Goodman commented: “Clearly, brands like Little Moons have blazed a trail for bite-sized chunks of great tasting ice cream, however Over the Moo’s reinvention of the humble choc ice that brings great taste, sustainable thinking and superior ingredients together in eight tasty chunks is something deliciously distinct.”

The products are currently available through selected retailers including Mighty Plants and Go Puff. The brand is now looking to expand into major supermarkets, healthier living wholesalers and foodservice.

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