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GRAPHICAL SEMANTICS:

the upper red bat pattern is red bat, its pronuncia-tion is the same with“Hongfu", is a symbol of happi-ness, the custom uses the homophony of “bat"and blessing", and the flying bat, combined with the meaning of "enter fu", hope happiness will come down from the sky like a bat. The lower end is lined with curves representing the deep sea, which is called the water foot. The water foot is decorated with rolling waves and standing rocks. This pattern is called “Sea River Cliff", implying the longevity of Fushan Mountain.

COLOR SEMANTIC:

Yellow was advocated in ancient China, and yellow was often regarded as the symbol of the monarchy and the power of the ancient emperors. This first originated from the ancient agricultural nation's “respect for earth" thought. Later, it was combined with the thought of the Great Unification of Confu-cianism, and believed that the unified dynasty with the Han nationality as the main body was such an empire located in the“central earth", which was different from the neighboring“four barbarians".Thus,“yellow" through the earth was associated with “orthodoxy" and“reverence".

National Style - Emperor

【National Style - Emperor】