✕
Tag:Oatly oat milk Starbucks 2021-02-24 13:07
Oatly, the popular oat milk maker backed by Oprah, is making plans to go public.
The Swedish company said it filed confidential IPO forms with the SEC, the company said in a statement Tuesday. The move is "the first official step towards pursuing a potential IPO," said
Sara Fletcher, an Oatly spokesperson. The price and number of shares that will be available for purchase has not yet been determined, the company said.
Interest in plant-based foods has been growing in recent years. Over the summer, Oatly scored a $200 million investment from a Blackstone-led investment group that included Oprah
Winfrey, Natalie Portman, Jay-Z's entertainment agency and former Starbucks CEO Howard Schultz. The equity investment represents a 10% share of the company, Fletcher told CNN
Business at the time.
Oat milk has gained popularity among coffee drinkers who are avoiding dairy.
Major companies have been paying attention to the trend. Starbucks announced in December that it will start serving oat milk at its cafes nationwide this spring.
A number of major consumer goods companies and smaller upstarts have their own version of the product. Danone (DANOY) sells oat milk under its Silk brand. HP Hood, a dairy company, has
Planet Oat. Chobani sells oat milk, as well as ready-to-drink coffee with oat milk and oat milk creamers. Nestle (NSRGF) and Starbucks (SBUX) launched non-dairy creamers made with oat
and almond milk last year.
But Oatly has also made a name for itself with its in-your-face marketing tactics, like meta billboards and transit ads (one example, spotted by OOH Today, which tracks out-of-home
advertising: "You actually read this? Total success"). The company also aired a low-budget commercial during this year's Super Bowl featuring CEO Toni Petersson playing a keyboard and
singing a repetitive song, with lyrics "Wow! No Cow," in a field. Many didn't like the commercial. Oatly then gave away "I totally hated that Oatly commercial" t-shirts.
Is It Worth Investing In A Kegerator? We Asked 2 Brewing Experts
The Mistake You Need To Avoid With Moist Layer Cakes
How Butter Beans Got Their Flavorful Name
Is Beer Can Chicken Safe For Children To Eat?
The Expert-Approved Golden Ratio To Use For Pad Thai Ingredients
The Type Of Salt You Should Always Have In Your Pantry, According To An Expert
About Us Terms of Service Privacy Policy Contact Us
Hotline(+86)17301604571
Enterprise WeChat
for Client Service
EZBuy
WeChat APP
Sinoexpo Digital Platform
Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. All rights reserved 沪ICP备05034851号-77 沪公网安备31010402000543号